Passionate about making the web more intuitive
and creating beautiful designs that work
Aaron Kato is a London based User Interface and User Interaction designer handcrafting well tuned aesthetics and self-evident structures for both desktop and mobile devices.
Designing real user experience and flawless usability as well as managing complex and diversified design processes is his ever burning passion. Please keep scrolling to see his portfolio.
1. EF EDUCATION FIRST NEW ONLINE PRESENCE
Founded in 1965, EF is now the world’s largest private educational company, with a group of 15 subsidiaries and non-profit organizations centered around language learning, educational travel, cultural exchange, and academic programs. The company’s online presence started showing its age, and couldn’t handle all the new features also didn’t fit with the new brand, therefore we redefined and redesigned basically every single page making it able to handle 25 languages and millions of visitors.
2. EF EDUCATION FIRST MOBILE VERSION
EF saw the need for a mobile website when they looked at their analytics data and feedback from their website visitors. It was a serious need for a mobile website to serve the dual purpose of providing accessible content to mobile users, as well as ensure that they did not miss out on opportunities to generate new information requests from prospective students. As a result we ended up a gorgeous looking mobile version of the official website that is very easy to navigate and generated better conversion rates than we have ever expected.
Learn from top people and organisations in your field. Follow topics, people and organisations to find mentors, access recommended content and improve your professional knowledge. At BraveNewTalent I’ve been in charge of developing innovative user journeys, and great user interactions, creating personas, conducting workshops, and usability testings as a user interaction designer and designing and supervising a complete digital living style guide, keeping a keen but smart eye on cutting edge technological capabilities, and making sure the final result is fully intuitive, accessible and usable besides the high level of aesthetics.
4. BRAVENEWTALENT REBRANDING
BraveNewTalent needed a re-brand. I had a presentation in front of the whole BNT team and stakeholders which included my proposal for a whole new brand. It got accepted and after a long and careful research, with the fantastic Nicola Ould we sat down and didn’t stop for weeks whilst we redesigned not just the trademark, but also the color palette, typography, iconography, stationary, and all online and offline application of the new brand.
6. YACHTS AND FRIENDS
Yachts and Friends was a really fantastic client. They dream big and are completely into creative solutions. They hired me to design something that combines real style with an intuitive structure, powerful UX and conveys their message to their costumers in the way none of the competitors can do. We ended up with gorgeous aesthetics, great usability and countless number of positive feedback after testing.
I decided to show this piece at the end of this list as the last piece always has better impact and I am kind of proud on this idea. Sadly this solution can not work because of the fact that it is breakable (unlike those annoying and boring old captchas) although it shows a different way of thinking and an approach that supports user friendliness and real innovation.